Promoting Your Website by Meggin McIntosh, PhD

You can build the best website in the world but if you don’t promote it, you won’t make any money from your best laid plans. The following tips will keep the traffic flowing to your website and your income growing by leaps and bounds. No matter what type of business website you have, you’ll be sure to find some inspiration in these tips.

1. Article marketing:  Article marketing is by far one of the most accessible forms of online marketing. Research the top keywords for your niche, write a quality article and distribute it to a few top article directories like EzineArticles.com. It doesn’t get any simpler than that!  Note:  As of this writing, I have nearly 700 articles published on www.EzineArticles.com.  You’re welcome to take a look.

2. Affiliates:  When you’re running a business, especially an on-line business, affiliates can be your best allies in getting new clients. An affiliate program that pays well and that offers affiliates tools like articles, solo ads and e-mail messages will attract top affiliates and bring you new customers.

3. JV Partners:  Unlike affiliates, JV partners get a special level of commission by promoting your products and services. They will likely run special promotions for your new products and services so they definitely help you get the word out to folks.

4. Pay per click ads: Running a successful pay per click campaign can bring you a lot of targeted traffic to your website. Choose the right keywords, craft an attractive ad, and you’ll have lots of new contacts.

5. Social marketing:  Sites like Facebook and Twitter can offer you many opportunities to connect with your niche market and get new potential clients. Start a profile for your website/business and search for friends who are interested in your niche.

6. Yahoo Answers:  This website is a good place to find questions that people are asking related to your niche. Search through the open questions a few times a week and provide helpful answers. Use your website link in the resource area to drive targeted traffic back to your site.

7. Forum marketing:  If you already participate in a forum related to your niche, this will be an easy way to promote your site. Add a link to your website in your forum signature file. Each time you post, your sales page link will be promoted.

8. Viral reports:  Write a short report on a popular topic within your niche. Solve a major problem or provide a plan of action for your niche. Include lots of links back to your site within the report. Allow others to distribute it for free and your website link will get in front of thousands of potential subscribers.

9. Reviews: Contact bloggers and other product creators to give them free access to some aspect of your business (products or services) in exchange for a review. They’ll offer their opinion of the item to their readers and you’ll get lots of new traffic into the site.

10. Blog comments:  Search for blogs in your niche and post insightful comments from time to time. Use your website link in your blog comment and you’ll get some new visitors to your site.

© Meggin McIntosh, PhD (also known as “The PhD of Productivity”®) writes, consults, and does workshops for smart people who want to be more productive, thereby being able to consistently keep their emphasis on excellence.  Thus, the name of her company is Emphasis on Excellence, Inc.  And she LOVE, LOVE, LOVES the entrepreneurial life.

And if you liked these tips then you will want the Get a Plan! Guide® to Networking. Networking is a far more important skill and practice than any of us can really comprehend. Years ago, it wasn’t necessary to know how to network because you knew who you knew – and that was all you needed to know. Today… that is far from true. Learn 19 Networking Need-to-Knows in this practical and specific guide which is part of the Get a Plan! Guides® series.