Tips Booklets by Paulette Ensign

There are certainly endless ways to grow your business. One of the easiest and most productive ways is by repurposing and recycling your knowledge. You can do this most easily by developing products that can repeatedly be sold and/or given away. These tips work for you at all stages of your business, whether you are just starting or have been at it for awhile.

1. Create a tips booklet as a marketing tool, new revenue source, or both. Use “sound bites” you tell your clients, audiences, and prospects. Organize the tips into categories for your specialty.

2. Consider leveraging your booklet into different formats. Print it as a booklet, record it as an audio or video, develop it into daily reminder cards, or use a tip per day on a calendar. Those are some of the endless possibilities.

3. Explore ways to distribute your products. Some will be through publicity excerpts in print publications. Others will be sold direct in large quantity to single buyers. You may even license reprint rights for very large quantities or go to other languages.

4. Notice how products are an ideal balance for the service side of your business. Products can be a good match for a client’s budget when they cannot afford or are not ready to purchase consulting or speaking services. Product sales keep your own schedule flexible while earning income.

5. Introduce at least one or two new informational products a year to expand your business. That keeps you in touch with your prospects, clients, and former clients each time you launch a new product, all while growing your business.

6. Recycle your knowledge to nurture your clients and to nurture your own business development. Use those resources you already have for everyone’s benefit.

7. Engage other people to contribute their knowledge to develop an information product. This, too, can be as a text or audio product, as live interviews, or all of that.

8. Expand your products by offering them in languages other than your native one. There are people within your country who speak other languages and organizations who want to reach them.

9. Produce your products in online and offline formats. This serves your clients’ needs and easily grows your company.

10. Give a certain number of your products away for review, as bonus items, or as a gesture of goodwill. It’s an ideal way to further promote your company and your products, and positions you as a good business owner who is concerned about the world around you.

© Paulette Ensign

Learn to surpass Paulette Ensign’s results of personally selling well over a million copies of her booklet in various formats and languages, without a penny on advertising. Many of her clients, worldwide, have done just that. Booklets are one of the best and easiest marketing tools you’ll ever create. Get started today.  Visit either of her websites for more information: www.tipsbooklets.com and www.CollectionOfExperts.com.

Note from Meggin: Paulette Ensign is the reason that the original Top Ten Productivity Tips series was launched and I am thrilled to have her as a contributor to these series!

If you liked these tips and would like over 560 practical, immediately-implementable tips to read, print, and/or post as reminders, then you will want the Top Ten Productivity Tips – The Collection, available to access and download right away! Inside this full-color, 108-page productivity manual, you’ll find several hundred tips covering topics such as meetings, workspace organization, planning your day, effective delegation, and how to keep your mind focused on your work. With these clever tips in hand, you’ll be more peacefully and predictably productive than you’ve ever been.