Get Attention and Network by Larina Kase, MBA, Psy.D.

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Jan 7th, 2014
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82558837It is not enough just to make a great first impression. We must make a powerful lasting impression. The way that a memory is formed is by first grabbing attention, then becoming a short-term memory, and finally, getting into long-term memory.

One of the best ways to make the leap to long-term memory is by arousing an emotional response (liking, interest, enjoyment) in another person. Another way is by getting yourself into current memory structures. The following tips make you an exceptional networker, self-marketer, and self-promoter (not in the obnoxious way) by helping you capture attention and get into both short and long term memory.

  1. Network Yourself. People will remember you if they can fit you into one of their existing mental networks. This might be a person or group or type of people, such as “John Smith’s friend,” “from the CBI group” or “executive coach.”  Don’t stop here though, use the other tips to make YOU stand out from within that group.
  2. Make yourself an expert. When you are a subject area expert, people automatically think of you and you don’t even have to try to be noticed. For example, at work, select a key aspect of your job and learn everything possible about it and let people know what you’ve learned.
  3. Be a magnet. Draw people to you by exuding confidence, charisma, and passion. No one can resist these characteristics- they’ll give you a magnetic personality.
  4. Adopt a signature look. Get noticed and be memorable for your fashion flare. Your signature look can be a color, an accessory, a style (for example, 1950s glam), or a haircut.
  5. Take a side. Rather than worrying about offending people and choosing a middle of the road position, take a stance. People will respect you for it and it will show your conviction and courage.
  6. Pay a compliment. Interestingly, focusing on others is a powerful way to be noticed. Pick something specific and let someone know that you like it. For example, tell someone in your networking group what specifically you found intriguing about the way they presented themselves.
  7. Speak with confidence. Your voice is a powerful tool in getting attention and recognition. Speak loudly, clearly, and at a natural speed (not too slow or you’ll be dull and not too fast or people will think you’re nervous).
  8. Smile with your eyes. Research has shown that people find smiles to be most genuine when your eyes scrunch up a bit (don’t worry about the crow’s feet!). These form of smiling puts people at ease and makes you more likeable and influential.
  9. Be a great storyteller. One of the best ways to command attention is with an engaging story, preferably one that includes some humor. At work, instead of saying, “The result we got was…” tell a bit of the story about how you got their highlighting your role in achieving the result.
  10. What do YOU know would make your emotional connection with people around you?

Remember that it typically takes multiple presentations before someone remembers someone (or something), so aim to be in front of key players on a regular basis. Keep your message consistent, use the above networking tips, and you will be more magnetic and memorable!

© Dr. Larina Kase.  Performance & Success Coaching.  Larina Kase, PsyD, MBA is the New York Times bestselling author of The Confident Speaker and her latest book, The Confident Leader: How the Most Successful People Go from Effective to Exceptional. Learn how to expand your comfort zone and confidence level at http://www.pascoaching.com/ConfidentLeader  or  http://www.pascoaching.com/

And if you liked these tips then you will want the Get a Plan! Guide® to Networking. Networking is a far more important skill and practice than any of us can really comprehend. Years ago, it wasn’t necessary to know how to network because you knew who you knew – and that was all you needed to know. Today… that is far from true. Learn 19 Networking Need-to-Knows in this practical and specific guide which is part of the Get a Plan! Guides® series.

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